Secure online payment.
More and more purchases are now made online, a safe and user-friendly e-commerce site is therefore a must.
The purpose of a webshop may be to create an additional (online) sales channel that operates in addition to offline sales channels and also serves as a digital business card. On the other hand, the goal could be to market a ''niche'' webshop that focuses on 1 product, which positively affects Google's searchability.
Whatever the purpose of your webshop it is important that it meets the current wishes of your webshop visitor.
A NUMBER OF IMPORTANT CHARACTERISTICS:
√ Focused on mobile user experience
√ Smart product filters
√ Chat boxes for an interactive customer experience
√ Secure online payment
√ Optimized search function
√ Logical description of product categories
√ Optimal use of typography